MATCHA

[ PACKAGE DESIGN ]
[ TYPOGRAPHY ]
[ BRAND IDENTITY ]
INSTRUCTOR

Katey Stafford

YEAR

Spring 2025

This brand sprint explores a canned, flavored matcha oatmilk latte concept informed by my five joyous years of barista experience and genuine love for a good matcha latte. The project focuses on translating cafe-inspired branding into a ready-to-drink vessel of deliciousness.

*This project was selected by a jury of faculty & alumni to receive the 2026 Design & Illustration Senior Award for Typography

glyph manipulation

Deconstructing the logo typeface and layering specific glyphs, I created a fluid custom pattern that simulates creamy matcha swirls while keeping the design rooted in the brand's crisp core identity.

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