matcha
[ PACKAGE DESIGN ]
[ TYPOGRAPHY ]
[ BRAND IDENTITY ]
INSTRUCTOR
Katey Stafford
YEAR
Spring 2025
This brand sprint explores a canned, flavored matcha oatmilk latte concept informed by my five joyous years of barista experience and genuine love for a good matcha latte. The project focuses on translating cafe-inspired branding into a ready-to-drink vessel of deliciousness.
glyph manipulationDeconstructing the logo typeface and layering specific glyphs, I created a fluid custom pattern that simulates creamy matcha swirls while keeping the design rooted in the brand's crisp core identity.
