soNic bloom
[ EVENT DESIGN ]
[ TYPOGRAPHY ]
[ BRAND IDENTITY ]
YEAR
Spring 2025
INSTRUCTOR
Katey Stafford
Sonic Bloom is a conceptual music festival built around art for activism, using music to foster community and collective action during times of political unrest. Guided by the tagline “Resistance. Change. Hope.” the project reframes live music as a space for connection, solidarity, and real-world impact.
Hosted in Prague, the festival is based on a virtual livestreaming model designed to expand access and promote global donations. This project explores how a festival brand can move beyond entertainment to actively support causes and community building at scale.
merch & TICKETINGSustainable production is central to the festival identity, prioritizing partnerships with local screen printers and eco-conscious manufacturers. The system replaces disposable waste with longevity, utilizing reusable collectible wristbands and digital badges instead of traditional paper tickets to minimize the environmental footprint.
A trailer for social platforms and partner nonprofit channels, promoting human connection through shared community, music, and collective action.